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Patrick Coddou launched Supply.co with his wife, Jennifer, in 2015. The company, which sells razors and shaving supplies, is bootstrapped — no outside investors. He has little patience with the concept of lifetime customer value or paying more to acquire a customer than he can recoup on the initial purchase.

The post Supply.co Founder: Day of Reckoning Is Coming for DTC Brands appeared first on Practical Ecommerce.