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5 Essentials for Ecommerce Site Search in 2021

Posted on December 28, 2020 at 7:09 AM Comments comments (0)

Ecommerce site search is vital for navigation and conversions. Picking the right provider should be based on features, data, and measurability. Here are a few tips to help you decide.

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Big Changes from Google Ads in 2020

Posted on December 28, 2020 at 7:09 AM Comments comments (0)

The year 2020 witnessed raging Australian wildfires, a presidential impeachment, and the Covid-19 pandemic. Google Ads had some big changes this year, too.

The post Big Changes from Google Ads in 2020 appeared first on Practical Ecommerce.

Serious changes are coming to the E.U. VAT

Posted on December 28, 2020 at 7:09 AM Comments comments (0)

As I write this in mid-December, there is no Brexit trade agreement between the U.K. and the E.U. Businesses in the U.K. have no idea what will happen on January 1, when the U.K. formally exits from the E.U. However, the real problem for U.K. and other merchants will be adjusting to changes in the E.U.'s value-added tax.

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Attributing Sales to Email Marketing Is Not Always Easy

Posted on December 28, 2020 at 7:09 AM Comments comments (0)

Attributing sales to email marketing can be difficult. A typical customer journey involves multiple touchpoints, such as email, organic search, and social media. The better we understand the impact of each channel on conversions, the better we can optimize that channel for growth.

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13 Favorite Productivity Apps for 2020

Posted on December 21, 2020 at 4:18 PM Comments comments (0)

Here are my favorite new mobile productivity apps in 2020. There are apps for secure browsing, team communication, email management, note-taking, task management, positive habits, event planning, relaxation breathing, and more. Most of the apps are free, though several also offer premium add-ons.

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Does Buy Now, Pay Later Threaten Credit Card Issuers?

Posted on December 21, 2020 at 4:18 PM Comments comments (0)

Capital One recently announced that it will ban the use of its credit cards to fund buy-now-pay-later transactions. According to a Capital One spokesperson, BNPL transactions “can be risky for customers and the banks that serve them.” In this article, I will examine Capital One’s claim.

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Ecommerce Product Releases: December 15, 2020

Posted on December 21, 2020 at 4:18 PM Comments comments (0)

Here is a list of product releases and updates for mid-December from companies that offer services to online merchants. There are updates on the return and dispute processes, fulfillment, personalization, contact center services, and merchant banking.

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Charts: Shopify�??s Share of Global Websites, Ecommerce Sales

Posted on December 21, 2020 at 4:18 PM Comments comments (0)

Shopify launched in 2004 in Ottawa, Canada, when its founders were dissatisfied with existing platforms to sell their snowboarding gear.  Fast forward to 2020, and Shopify is a global brand. Total 2020 revenue will exceed $2 billion. Its common shares trade at roughly $1,000 each.

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5 Ways to Boost January 2021 Retail Sales

Posted on December 21, 2020 at 4:18 PM Comments comments (0)

For many retailers, January sales feel like a slump after the high-flying holiday season. But stores can still take steps to earn relatively more. Here are five tactics to try.

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Understanding Amazon�??s �??Brand Health�?? Initiative

Posted on December 21, 2020 at 4:17 PM Comments comments (0)

Amazon's new A10 search algorithm ranks organic results, in part, on the "health" of a brand. In this post, I'll address the Amazon Brand Health initiative, its key metrics, and its effects on marketplace sellers.

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