Ecommerce News and Announcements

Our mission since 2005 is to publish independent content to help ecommerce merchants. What follows are the 10 most popular articles that we published in November 2020. Articles from early ...

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Here is a list of product releases and updates for late-November from companies that offer services to online merchants. There are updates on artificial intelligence, membership monetization, brand protection, international payments, and online returns.

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The challenges of this unique holiday shopping season have made omnichannel commerce a necessity. With several states closing non-essential brick-and-mortar stores and others severely limiting the number of shoppers allowed inside, consumers embraced online shopping with gusto during Cyber Week — Thanksgiving Day to Cyber Monday — with a big surge in mobile ordering.

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The work of a pay-per-click ad specialist is seemingly never complete — more optimizations are always possible. Google Ads provides a recommendations tab to help. These include changes to core account components.

The post When to Apply Google Ads Recommendations (or Not) appeared first on Practical Ecommerce...

January 2021 can represent a beginning for content marketers to build communities, stream live videos, write about national holidays, report industry news, or visually expose interesting industry data. Content marketing is the act of curating or creating content such as articles, podcasts, videos, and graphics.

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Online selling is increasingly competitive, forcing merchants to selfish and shortsighted decisions. That's according to Corey Blake, CEO of MWI, a digital marketing agency. "When we have a scarcity outlook with short-sightedness," he told me, "We're scraping and clawing to keep it all. A better approach is an abundance mentality."

The post Agency CEO: Adopt an ‘Abundance Mentality&...

Despite the unprecedented changes in 2020, the standard ecommerce usability requirements remain constant: simplify navigation, ensure mobile-friendliness, and streamline the checkout process. But there are plenty more conversion tactics merchants should deploy heading into 2021. Here are my top six below.

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B2B ecommerce was already growing rapidly when the global pandemic struck in early 2020, accelerating the wholesale industry's digital transformation. And while it would be possible to list many industry shifts for the coming year, five trends could be especially disruptive.

The post 5 B2B Ecommerce Trends for 2021 appeared first on ...

Ecommerce should see significant spikes this holiday season. However, merchants must consider the need for speedy, no-hassle checkout processes to lower abandons, especially from shoppers on mobile devices. What follows are six tweaks to streamline an ecommerce checkout.

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Gantt charts have been around for more than 100 years, but these visual project management tools are still among the best ways to manage deadlines, keeping them on time and on budget.

The post Managing Projects with Gantt Charts appeared first on Practical Ecommerce.