Ecommerce News and Announcements

A quick checkup can ensure that holiday social media posts achieve a company's objectives. Think of it as a tune-up for an important journey. What follows is a holiday social media checklist. It will likely take a few minutes to complete and offer a measure of certainty about holiday social campaigns.

The post Last-minute Holiday Social Media Checkup for Ecommerce appea...

I'm hearing the word "pivot" from B2B merchants. Manufacturers and distributors are pivoting to keep up with the pace of change. The pandemic-induced change is especially challenging because of the unknown afterward, post-Covid.

The post B2B Merchants: Harness Data to Pivot, Adapt appeared first on Practical Ecommerce.

I'm hearing the word "pivot" from B2B merchants. Manufacturers and distributors are pivoting to keep up with the pace of change. The pandemic-induced change is especially challenging because of the unknown afterward, post-Covid.

The post B2B Merchants: Harness Data to Pivot, Adapt appeared first on Practical Ecommerce.

Entrepreneur-lead businesses can become unwieldy as they grow. To survive, founders often must embrace a management system and delegate responsibilities. "An entrepreneur slips and falls off the edge of a cliff. On his way down, he manages to grab onto the end of a vine," wrote Gino Wickman, in his book, "Traction."

The post During Covid, Ecommerce Founders Can Invi...

Entrepreneur-lead businesses can become unwieldy as they grow. To survive, founders often must embrace a management system and delegate responsibilities. "An entrepreneur slips and falls off the edge of a cliff. On his way down, he manages to grab onto the end of a vine," wrote Gino Wickman, in his book, "Traction."

The post During Covid, Ecommerce Founders Can Invi...

An ecommerce company is a collection of platforms, apps, and service providers. That's certainly the case with Beardbrand, the company I launched in 2012. James Wilson is Beardbrand's growth marketing manager. I asked James to describe our technology stack, hoping that the decisions we've made (good and bad) can help other merchants.

The post Beardbrand’s Technology Sta...

An ecommerce company is a collection of platforms, apps, and service providers. That's certainly the case with Beardbrand, the company I launched in 2012. James Wilson is Beardbrand's growth marketing manager. I asked James to describe our technology stack, hoping that the decisions we've made (good and bad) can help other merchants.

The post Beardbrand’s Technology Sta...

Search engine optimizers are like black sheep in a family. Our work is often misunderstood. Colleagues wonder what we are doing or how we make money for the company. Why do we read blog posts all day, they sometimes ask? Success in organic search can be elusive.

The post A Day in the Life of an SEO appeared first on Practical Ecommerce

Search engine optimizers are like black sheep in a family. Our work is often misunderstood. Colleagues wonder what we are doing or how we make money for the company. Why do we read blog posts all day, they sometimes ask? Success in organic search can be elusive.

The post A Day in the Life of an SEO appeared first on Practical Ecommerce

Taking the photographs is just the start of compelling product images. Adobe Photoshop’s image editing suite provides plenty of tools to perfect and highlight product images against the right background.

The post 15 Photoshop Tutorials for Product Photography appeared first on Practical Ecommerce.