Ecommerce News and Announcements

The traditional IPO has mostly been the domain of large, high-profile companies that had received hundreds of millions in venture capital over a period of years. This year, however, traditional IPOs have been overtaken by a method that has been around for roughly 20 years but has gained traction only in the past two.

The post SPACs: 2020’s Most Popular Method of Going Public...

Here is a list of product releases and updates for late October from companies that offer services to online merchants. There are updates on social commerce, discounted shipping, holiday deals, live chat, analytics, and content creation.

The post Ecommerce Product Releases: November 2, 2020 appeared first on Practical Ecom...

I’ve written many articles in the last year that address Google Ads' automation. Used carefully, automation — bidding, dynamic copy, scripts —  can free up time for strategy. In this post, I’ll focus on Smart Shopping campaigns for Google Shopping.

The post Understanding Google’s Smart Shopping Campaigns appeared first on

The 2020 holiday season is upon us. Here is a list of successful marketing campaigns from previous holiday seasons. The campaigns celebrate Yule logs, Santa, holiday music, and heading outdoors. Several of the campaigns use contests to generate content from followers.

The post 10 Inspiring Holiday Marketing Campaigns appeared first on

Have you been itching to get into ecommerce? Perhaps you've watched a slew of training videos. You're ready to take the plunge. There are a few ways to get into the ecommerce game.

The post Should you buy a failing ecommerce brand? appeared first on Practical Ecommerce.

In its never-ending quest to improve search results, Google is extending natural language processing to "passage indexing," ranking individual sentences or phrases within a page. Google addressed this latest update in an October 15 blog post. The update will impact an estimated 7 percent of its search queries worldwide.

The post SEO: What Google’s New Passage Index...

The coronavirus pandemic has encouraged many entrepreneurs and small-business owners to either start selling online or significantly expand their ecommerce operations. Evidence of this trend can be found in Shopify's June 30, 2020, quarterly report. The company achieved a 28-percent increase in subscription revenue for that three-month period.

The post Your Ecommerce Platform Can Help ...

Most entrepreneurs in 2020 are uber connected: phone, text, email, Slack — you name it. But to Arri Bagah, the founder of Conversmart, an ecommerce agency, always-on connections means non-stop interruptions. "It's a matter of taking control of my time — trying to be less reactive and more active," he told me. "Receiving all of those notifications prompts you to react.

The post

Consumers will rely on online merchants more than ever during this year’s holiday season. Here are seven tips for retaining shoppers and closing more sales.
7 Tips for the 2020 Holidays
Integrate ...

The post 7 Quick Tips to Drive 2020 Holiday Sales appeared first on Practical Ecommerce.

The design of a mobile website impacts its ability to rank in organic search results. Mobile design controls the availability and readability of text, the usability of navigational elements, and even access to entire pages that are critical to organic performance.

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