Ecommerce News and Announcements

Here is a list of free, online design courses. There are courses on design thinking, web design, graphic design, user experience design, logo design, color theory, and more. Some of the courses are multi-class programs, while others are short tutorials.

The post 20 Free Courses to Advance Your Design Skills appeared first on

What happens when consumers parachute from organic search results and land on the page Google thinks is the most personally relevant? They skip as much as 95 percent of your prepared journey.

The post SEO: How to Move Skydivers through the Funnel appeared first on Practical Ecommerce.

Google Analytics has come a long way since it launched in 2005. Version 4 is the latest iteration. It enables the blending of online and offline user activity into one reporting stream.

The post Introduction to Google Analytics 4 appeared first on Practical Ecommerce.

Email design has evolved to reflect changes in technology and consumer behavior. The goal is to elicit the desired action from the recipient, such as a click or conversion. In this post, I'll address tips on designing high-performing emails for ecommerce.

The post Designing Emails to Drive Clicks and Conversions appeared first on

A well-executed personalized marketing program may resemble person-to-person conversations like those a shopper could experience in a brick-and-mortar retail store. It is easy to recognize a genuinely good customer experience when you have it.

The post The Value of Personalized Marketing for Ecommerce appeared first on

Dennis Hegstad believes the best way to recover abandoned carts is via text messages. But his messages are not automated or bot-driven. Hegstad's company, LiveRecover, sends one-to-one texts from a real person to folks who have left an ecommerce checkout without completing a purchase.

The post Manual Texts Recover 21 Percent of Abandoned Carts, Says Live...

In September 2020, Mastercard announced the expansion of its Digital First Card Program. Introduced in 2019, the program is a series of systems and procedures that enable credit card info to be downloaded directly to a mobile wallet. The expansion aims to increase awareness and improve access to existing digital card-issuing technology.

The post Get Ready for Digital-first Credit Cards

The ongoing global pandemic has forced the rapid expansion of ecommerce and a general migration toward digital transactions. Unfortunately, Covid-19 also may be fueling an increase in so-called synthetic identity fraud.

The post Crooks Are Creating Synthetic Shoppers appeared first on Practical Ecommerce.

Truck Parts eCommerce is showing no signs of slowing down and if you’re also looking to sell truck parts online then now is the right time to get started. As per a McKinsey market survey, the auto parts and accessories sales industry is expected to continuously see a growth rate of 3% per annum until 2030.

So the qu...

The best content marketing is so good, so useful, so entertaining that it holds an audience's attention like a good newspaper, magazine, or TV show. The process, however, can require a substantial commitment.

The post Content Marketing Should Mimic Publishing, Broadcasting appeared first on Practical Ecommerce