Ecommerce News and Announcements

An interesting development is happening on the way to retail recovery during the covid pandemic: Brands and retailers are cutting back on the breadth of products they make and sell. In August 2020, for example, Todd Kahn, president and interim CEO of Coach, announced during an earnings conference call that the brand would slash the number of products it offered this holiday season.

The post Covid and the...

Selling shoes online is notoriously competitive. Zappos, Amazon, big-box retailers — all are vying for a share of the consumer footwear market. Nonetheless, Sean McGinnis's employer, Kuru, an independent shoe company, is thriving.

The post Kuru, a DTC Shoe Brand, Solves a Pain appeared first on Practical Ecommerce.

I’ve addressed the importance of copywriting for Facebook and Instagram ads. Many marketers default to short copy — a few sentences, max — thinking that their audience will not read more. But that is not accurate, in my experience.

The post Is Longer Copy Better for Social Media Ads? appeared first on Pra...

Here is a list of product releases and updates for mid-November from companies that offer services to online merchants. There are updates on product videos, social commerce, holiday promotions, live-streaming, logistics, shipping, and wearable payments.

The post Ecommerce Product Releases: November 16, 2020 appeared first on

Here is a list of product releases and updates for mid-November from companies that offer services to online merchants. There are updates on product videos, social commerce, holiday promotions, live-streaming, logistics, shipping, and wearable payments.

The post Ecommerce Product Releases: November 16, 2020 appeared first on

Here is a list of social media plugins for WordPress. There are plugins to display icons from hundreds of social media networks, schedule and automate publication, track engagement, and more. Some of these plugins are standalone, while others are bundled with larger sets of WordPress tools.

The post 15 Social Media Plugins for WordPress appeared first on

Here is a list of social media plugins for WordPress. There are plugins to display icons from hundreds of social media networks, schedule and automate publication, track engagement, and more. Some of these plugins are standalone, while others are bundled with larger sets of WordPress tools.

The post 15 Social Media Plugins for WordPress appeared first on

Email marketers do not typically monitor why recipients unsubscribe. But the more we understand the reasons, the better we can reduce the number. In this post, I'll explore how to analyze unsubscribes to improve email performance.

The post Analyzing Unsubscribes Can Save an Email Marketing Program appeared first on

Email marketers do not typically monitor why recipients unsubscribe. But the more we understand the reasons, the better we can reduce the number. In this post, I'll explore how to analyze unsubscribes to improve email performance.

The post Analyzing Unsubscribes Can Save an Email Marketing Program appeared first on

A quick checkup can ensure that holiday social media posts achieve a company's objectives. Think of it as a tune-up for an important journey. What follows is a holiday social media checklist. It will likely take a few minutes to complete and offer a measure of certainty about holiday social campaigns.

The post Last-minute Holiday Social Media Checkup for Ecommerce appea...