Ecommerce News and Announcements

Jon Shanahan wants men to wear makeup. He's a co-founder of Stryx, a direct-to-consumer manufacturer of concealer and tinted moisturizer for males. The company launched in 2017. Shanahan joined shortly afterward, having created his male grooming channel on YouTube.

The post Real Men Wear Makeup, Says DTC Co-founder appeared first on

In early September, Google Ads announced that the search terms report would disclose fewer user queries. The explanation from Google is to "maintain our standards of privacy and strengthen our protections around user data." The search terms report allows you to see the actual queries from users.

The post Google Ads Decreases Search Terms Visibility appeared first on

The U.S. presidential election, family-oriented observances, blogging, and even entrepreneurship are all good topics for your business's content marketing in November 2020. Content marketing is the act of creating or curating content, publishing that content, and promoting it with the aim of attracting, engaging, and retaining customers.

The post 5 Content Marketing Ideas for November...

Many myths surround the complex signals that search engines use to determine organic rankings. In this post, I'll debunk nine such myths and share the four factors that matter.

The post ‘Domain Age Impacts Rankings’ (and 8 Other SEO Myths) appeared first on Practical Ecommerce.

Amazon Live combines streaming video with online shopping, letting influencers, sellers, and brands engage and interact with consumers in real-time. Here is a list of shows using Amazon Live from influencers, sellers, and brands. Episodes range from 30 minutes to two hours, though most are roughly one hour.

The post Amazon Live: 12 Shows from Influencers, Sellers, Brands ...

There is one rich snippet that has become increasingly popular: frequently asked questions. An FAQ snippet expands a listing's real estate in organic search results. It's based on implementing FAQ Schema in the code.

The post FAQ Snippets Expand Organic Search Visibility appeared first on Practical Ecommerce.

The upcoming holiday shopping season is bound to shake the ecommerce sector. If you haven’t yet finalized your holiday sales schedule, now’s the time to get it done. But you may want to rethink your strategy for November and December.

The post Forget Black Friday Sales This 2020 Holiday appeared first on Pract...

Search engine optimization relies on the ability to measure performance. Google Analytics can make the task easier. What follows are seven tips to help.

The post 7 Google Analytics Tips for Measuring Organic Search appeared first on Practical Ecommerce.

The ongoing pandemic has exacerbated long-standing inefficiencies with the B2B accounts receivable process, such as manual entry, little standardization, and errant data. Accounts receivable personnel have historically overcome many of these problems, but an increase in remote work may require B2B sellers to move to a more automated or integrated process.

The post Covid...

In 2007 Steve Chou's wife, Jennifer, wanted to spend more time with their growing family. So she quit her job. Fast forward to 2020, and Bumblebee Linens, the Chou's ecommerce company, is prospering. Steve is now an ecommerce celebrity, having launched the "My Wife Quit Her Job" blog, podcast, and YouTube channel.

The post ‘My Wife Quit’ Founder on SMS Marketing,...