Ecommerce News and Announcements

WordPress is a free content management system to power a simple blog, complex website, or online store. WordPress also supports an active development community that provides instructional tutorials for users at all levels. Here is a list of free tutorials to learn WordPress.

The post 20 Free Tutorials to Learn WordPress appeared first on

Does your store sell products or experiences? Think about it for a moment because the two are vastly different. And how you approach shoppers' questions and concerns plays a significant role in closing sales. Focus on what shoppers hope to accomplish with particular products.

The post To Sell More, Understand Shoppers’ Motives appeared first on

In last month's post, I described instances of giving preference to an Amazon customer rather than one from my own site. I hated that. It is one of the reasons I scaled down my Amazon listings. For me, customer service is paramount. It is one thing an independent retailer can do better than the large box shifters.

The post My response to negative Amazon reviews appeared first on

Despite the chatter around its dwindling reach, Facebook remains hugely popular. It has twice the number of users than Instagram, for example, according to Sprout Social. But gaining users’ attention on Facebook via advertising can be difficult.

The post Optimize Facebook Ads with Better Images and Copy appeared first on

For many consumers, a car or truck is the second largest purchase they will make after buying a house. In July 2020, for example, the average new vehicle price in the United States was $38,378, according to a Kelley Blue Book release. Despite the cost, automobile sales could be moving online.

The post Automobile Sales Are Moving Online appeared first on

The term "composable commerce" refers to joining multiple components to meet a merchant's specific needs. Example use cases include multiple sales channels, cost control, specialization, and the need for modular construction.

The post Pros and Cons of Composable Commerce appeared first on Practical Ecommerce.

Kat McKinnon's agency, CopySmiths, produces hundreds of blog posts per month for, mainly, ecommerce clients. She's developed a formula of sorts for getting those posts ranked in Google's search results. "You need between 1,000 and 1,500 words for a blog article," she told me. "Definitely not 600. Avoid 800, unless you're literally just answering a short question."

The post ...

Since 2005 we've published thousands of articles, webinars, and podcast episodes to, hopefully, help ecommerce merchants. What follows are the most popular articles that we published in October 2020. Articles from early in the month are more likely to make the list than later ones.

The post October 2020 Top 10: Our Most Popular Posts appeared first on

In December 2020, online retailers and B2B sellers can focus their content marketing on getting things done during Covid, launching a YouTube channel, profiling the Nobel Prizes, teaching skills, and raising AIDS awareness. Content marketing starts with creating or curating content such as articles, videos, graphics, or podcasts.

The post 5 Content Marketing Ideas for December 2020

Amazon’s delayed 2020 Prime Day event ran for two days — October 13 and 14 — as it did last year. While it does not release total revenue for Prime Day, Amazon touted in 2019 that Prime Day sales exceeded the prior year’s Black Friday and Cyber Monday sales combined. This year Amazon did not make such a claim.

The post Winners on Prime Day 2020? Non-Amazon Sites...