Ecommerce News and Announcements

Taking the photographs is just the start of compelling product images. Adobe Photoshop’s image editing suite provides plenty of tools to perfect and highlight product images against the right background.

The post 15 Photoshop Tutorials for Product Photography appeared first on Practical Ecommerce.

Thanks to a new service from Google, small and mid-sized merchants may have a new option for lightweight project management, help desk ticket tracking, and similar tasks. Google Tables blends some of the features and capabilities of a structured database with a simple spreadsheet.

The post Google Tables Can Help with Projects, Products, Support appeared first on

Every merchant wants to beat Amazon in Google's organic search listings. The easiest way? Upload data for placement in Google’s product knowledge panel. Product knowledge panels contain information you’d typically find on a product detail page, such as a product description, images, and reviews.

The post SEO: Google’s Product Knowledge P...

A demonstration video can introduce a product or service to an audience of prospects. There are many types of product videos, but good ones share traits. They’re simple and concise. They tell a story that involves a problem. And they relate to viewers through emotion, honesty, and often humor. Here is a list of compelling product demo videos.

The post 13 Product Demo Videos, for Insp...

On October 20, the U.S. Department of Justice and 11 states filed an antitrust lawsuit against Google. In this article, I’ll provide an overview of the case. Throughout, I’ll concentrate on what means for merchants.

The post U.S. vs. Google: How the Antitrust Lawsuit Impacts Merchants appeared first on

Trends toward greater consumer privacy may force ecommerce marketers to change methods of measuring performance, including turning to "marketing mix modeling," a 70-year-old technique. Most digital marketers depend on some form of multi-touch attribution modeling to measure the effectiveness of their various promotions.

The post Cookieless Browsers Will Upend Ad Tracking appea...

The 5C marketing framework provides a structured way to evaluate and describe a business's position in a market. The framework, applied consistently, could guide decisions as the business promotes its brand and products.

The post The 5 C’s of Ecommerce Marketing appeared first on Practical Ecommerce.

The mission of Anthony Frasier's company, ABF Creative, is to broadcast voices and stories from the African American community. He launched the company in 2016 from his hometown of Newark, New Jersey, having founded a tech conference and authored a book. To Frasier, ABF is much more than a business.

The post ABF Creative, a Podcast Network, Is ‘More Than a Business&rs...

Alibaba's Singles Day is typically a 24-hour event on Nov. 11. This year, however, Singles Day ran for nearly two weeks, from Nov. 1 through Nov. 11. Gross merchandise volume during that period, according to Alibaba, was $74.1 billion. This compares with $38 billion in a 24-hour period on 11.11 in 2019.

The post Alibaba’s 2020 Singles Day Breaks Record, Attrac...

Informational content such as buyers’ guides and how-to instructions enables you to lure shoppers to your site while they’re in research mode. There, they could complete an action that delivers immediate or future value to your business. Examples include signing up for a newsletter, requesting more info, or the ultimate goal: purchasing a product.

The post SEO:...