Ecommerce News and Announcements

Reviewing the year’s best digital marketing campaigns from established brands can generate ideas for your own efforts. Here is a list of outstanding digital marketing campaigns from 2020. The campaigns are mostly tied to Covid-19, working remotely, the presidential election, and social injustice.

The post 12 Outstanding Digital Media Campaigns from 2020 appeared first o...

Reviewing the year’s best digital marketing campaigns from established brands can generate ideas for your own efforts. Here is a list of outstanding digital marketing campaigns from 2020. The campaigns are mostly tied to Covid-19, working remotely, the presidential election, and social injustice.

The post 12 Outstanding Digital Media Campaigns from 2020 appeared first o...

Ecommerce site search is vital for navigation and conversions. Picking the right provider should be based on features, data, and measurability. Here are a few tips to help you decide.

The post 5 Essentials for Ecommerce Site Search in 2021 appeared first on Practical Ecommerce.

Ecommerce site search is vital for navigation and conversions. Picking the right provider should be based on features, data, and measurability. Here are a few tips to help you decide.

The post 5 Essentials for Ecommerce Site Search in 2021 appeared first on Practical Ecommerce.

The year 2020 witnessed raging Australian wildfires, a presidential impeachment, and the Covid-19 pandemic. Google Ads had some big changes this year, too.

The post Big Changes from Google Ads in 2020 appeared first on Practical Ecommerce.

The year 2020 witnessed raging Australian wildfires, a presidential impeachment, and the Covid-19 pandemic. Google Ads had some big changes this year, too.

The post Big Changes from Google Ads in 2020 appeared first on Practical Ecommerce.

As I write this in mid-December, there is no Brexit trade agreement between the U.K. and the E.U. Businesses in the U.K. have no idea what will happen on January 1, when the U.K. formally exits from the E.U. However, the real problem for U.K. and other merchants will be adjusting to changes in the E.U.'s value-added tax.

The post Serious changes are coming to the E.U. VAT appeared first...

As I write this in mid-December, there is no Brexit trade agreement between the U.K. and the E.U. Businesses in the U.K. have no idea what will happen on January 1, when the U.K. formally exits from the E.U. However, the real problem for U.K. and other merchants will be adjusting to changes in the E.U.'s value-added tax.

The post Serious changes are coming to the E.U. VAT appeared first...

Attributing sales to email marketing can be difficult. A typical customer journey involves multiple touchpoints, such as email, organic search, and social media. The better we understand the impact of each channel on conversions, the better we can optimize that channel for growth.

The post Attributing Sales to Email Marketing Is Not Always Easy appeared first on

Reviewing the year’s best digital marketing campaigns from established brands can generate ideas for your own efforts. Here is a list of outstanding digital marketing campaigns from 2020. The campaigns are mostly tied to Covid-19, working remotely, the presidential election, and social injustice.

The post 12 Outstanding Digital Media Campaigns from 2020 appeared first o...